Nitrogen Tyre Inflation. Can you afford not to offer it?
There is no doubt about it, Nitrogen inflation is becoming more common! Many customers are demanding this service and so anybody dealing in tyres will need to consider meeting the demand or sending business elsewhere.
In addition, certain new vehicles are coming out of the factory with nitrogen in the tyres as standard. This is setting the tone for nitrogen filling, with many predicting it will become the ‘norm’ in the future.
Why use nitrogen in tyres?
There are 2 aspects to consider here:
- the benefit of nitrogen to the consumer
- the benefit of nitrogen to the garage or tyre shop owner catering for the consumer
Chances are, you are a business looking to offer Nitrogen Tyre Inflation, so we’ve geared this info towards you.
However, as part of this explanation, we highlight the benefits to the consumer. These are the points you need to convey to customers when selling this service. The beauty of this increasingly popular service to vehicle drivers is that it really is a win/win situation for everybody!
FACTS around Nitrogen Tyre Inflation…
Firstly, nitrogen works.
Don’t let anybody try and say that they are cynical about its benefits. On my first car with pressure sensors I found that as soon as the temperature fell below freezing, my sensors advised me of my pressure being low.
Invariably, by midday (when it had warmed up), the warning sign disappeared. Once I’d replaced standard air with N2, I never had that again.
Additionally, at Hofmann Megaplan, we have reduced our fuel costs and tyre-life considerably since moving the whole fleet over to Nitrogen. We are a perfect case scenario for the economic value of using Nitrogen instead of standard ‘air’.
Set it up & let it work!
If you buy a product like the NG90, which is fully automatic, you can connect to the valve, set your pressure, and walk away and do something else.
The machine will automatically ‘purge’ the tyre of residual air and replace it with N2 to the PSI/bar you set it at. There is literally no cost of ownership, except the power supply.
Every penny that is charged to the consumer is clear profit.
Selling Nitrogen Tyre Inflation
You, as a business owner (or whoever in your business is customer facing), only need to ask every customer “would you like standard air in your tyres or Nitrogen?”
The customer will look blank, and you simply inform them that:
“in a nutshell N2 doesn’t leak through the rubber like oxygen does, therefore you will not lose pressure, so you won’t have to keep checking before long journeys. In addition, you will always be ensuring maximum fuel efficiency as under-inflated tyres will increase fuel consumption, and of course wear your tyres prematurely. So for an extra £X now you can ensure better economy, longer tyre-life and a nicer drive”.
Most customers will say yes because either
- they appreciate it is good value
- they have just spent £100 on a tyre so why wouldn’t you pay another couple of quid for all that or
- they don’t want to appear a miser.
The costs for an N2 inflation ranges from £1.50 (most High Street ‘chains’) to £20 (Aston Martin dealer).
The take up rate is phenomenal in reality, so you only have to look at how many cars are passing through the workshop (not just how many tyres you are fitting) to get an idea what you could make.
Don’t miss out by sending business elsewhere!
If you choose not to offer it, someone else will.
If the chains are taking it up then demand will only increase and it will become a ‘me too’ facility.
There is no point in waiting until you are literally losing out. There are loads of facts and statistics on the internet regarding how many vehicles are driving around under-inflated, how much life can be gained from a tyre etc. All of this supports the concept.
With all this information, selling Nitrogen to the vehicle owner is really easy.
Keys to Selling Nitrogen Tyre Inflation
The key to selling the service to your customers is keeping it simple. Listed below are the 6 main reasons that your customers should be paying a little extra to run on nitrogen:
- They can forget about checking their tyre pressures
- They will get the cost of the N2 back time and time again by extending the life of their tyres
- They will get better fuel economy because the vehicle is running on correct pressures
- They will enjoy a much nicer drive
- They can feel like they are doing their bit for the environment
- They will be safer
Nitrogen and The (Bad) Press!
Anybody who watches the TV will probably, at some point, have come across the scandal which tarnished Nitrogen inflation.
Make no mistake, this is no reflection on the service itself or its effectiveness. This was simply about people charging for the service and subsequently not doing it.
It’s no different to any other expose we’ve seen before in the automotive industry. Sadly it did have a negative impact on the acceptance and recognition of using nitrogen, but it won’t stop its popularity.
It only slowed it down for a short period.