Tyre Bay Direct’s Experience

Founded in 2005 by Roger Stote, Tyre Bay Direct originally focused largely on nitrogen tyre inflation. 

Roger’s extensive industry experience meant that success was always on the cards for the business; over the years, we expanded our offering significantly, building relationships with garages across the UK while we were at it.

Today, we’re regarded as one of the nation’s leading suppliers of garage equipment and consumables. Now part of ISN Europe, Tyre Bay Direct continues to go from strength to strength as it approaches its 20th anniversary. 

Why Choose Tyre Bay Direct?

Tyre Bay Direct was built from the ground up to serve customers of all sizes, from sole traders to large corporations. We are uniquely able to scale our products and services to meet all your requirements.

One Stop Tyre Bay Shop

From essential consumables like tyre valves and wheel weights to wheel balancing machines, vehicle lifts and everything in between, Tyre Bay Direct is the only place you need to go for all your garage equipment needs. Our offering covers budget-friendly, midrange and premium brands, allowing you to select the most suitable tool or machine for your requirements and budget.

Customer Service

Where customer service is concerned, our dedicated team is always working hard to go above and beyond for our customers. From over-the-phone machinery troubleshooting to tracking a parcel via our courier’s online portal, the customer service and technical team are always available to help. Nothing is ever too much trouble. Call now for assistance with your next purchase.

Fast Delivery & After Sales Experts

We offer an industry leading after sales experience and warranty across garage equipment, tyre changers and wheel balancers. Our highly trained field engineers are always available to visit your workshop in case of a breakdown – and our knowledgeable technical team is at the end of the phone if you need them!

What We Offer

24/7 Convenience

We don’t sell our services from a van. Instead, we provide an intuitive, feature-rich website that our customers can browse at their leisure (with a UK based customer call centre ready to answer any questions).

We don’t believe in the ‘hard sell.’ Instead, we believe that our high-quality products and transparent business practices are all you will need to make a purchase from us. 

Not only that, but we believe our team’s ability to deliver great customer service – alongside our delivery policy – means you’ll stay with us thereafter.

Powerful Partnerships in Tyre Machinery

We are a proud partner of Atlas Equipment and the exclusive European distributor of their top-quality range of automotive products and machinery. 

Atlas Equipment is one of the USA’s leading manufacturers of garage equipment, and Tyre Bay Direct is delighted to have been chosen to represent them.

At the budget end of the spectrum, we’re also the sole distributor of Redback garage equipment, one of the UK’s favourite value brands. If you’re looking to get the most possible bang for your buck, Redback is hard to match.

A Passionate and Experienced Team

We aim to deliver a unique and vibrant service to the automotive industry throughout Europe, and our employees take great pride in bringing to the market new and innovative products at affordable prices.

We are passionate about helping our customers thrive by allowing them to serve their own customers better, and by providing the very best prices on a range of world-class equipment and consumables. 

We only succeed if you do. Our team understands this and has the knowledge to make it happen: they even test products themselves to deliver you the most accurate information possible.

Read our great
customer reviews

Great after sales service...

I had an issue with the tyre changer, rang for help, got a video call back within minutes and then received a live walk through the problem talking me through the actions required to rectify.

I also enquired about operating instructions for the balancer as I was struggling to understand some of the written ones. I then got a live training session on the video call followed up with a link to a training video in a message.

Excellent after sales service from Neal.

John Foster

Great customer service and responsive...

Great customer service and responsiveness. I was dealing with a gentleman named Neal, who was very responsive to my phone calls, answered all my questions, and provided me with solutions. I would definitely recommend him to anyone and will use his excellent service in the future. Keep up the good work, guys.

MNS Autos

Quality of service...

Anthony has now dealt with my orders on 2 occasions, very helpful and polite and noticed our previous order ... can’t recommend more he knows his equipment from the conversation had, haven’t needed to use the “help or after service” but certainly wouldn’t think twice of doing with how Anthony has dealt with anything we asked from enquiry to buying. Top class service delivery over Xmas 2019 was as agreed and the delivery driver was top class in rush hour so made him a brew minus the bacon butty as we had none left!! Give the guys a pay rise but price increase.

Thanks again look forward to purchasing from you soon. 100% service from start to end.

A&P Motorcare-Ltd

What’s Next For Tyre Bay Direct?

Looking to the future, Tyre Bay Direct is set to become part of a larger offering from ISN Europe, linking more closely with ISN Garage Assist than ever before.

We plan to further build on our relationships with suppliers, including Atlas Automotive Equipment. As the company continues to grow in the US, we plan to introduce more new products aimed specifically at the UK market, broadening our offering to cater for your every need. 

Part of ISN Europe

Founded in 1984, Integrated Supply Network (ISN) is the USA’s leading independent supplier of tools and equipment to the automotive sector. Initially covering the US and Canada, the group expanded to the UK in 2015, creating a market-leading alliance of businesses designed to serve your business’ every need.

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