Amazing news from Tyre Bay Direct – We are now part of the Atlas Equipment Team!!

After a short period of business interruption, Tyre Bay Direct is now fully operational and servicing customers as normal.

We are excited to announce that as of 29th September 2017, Tyre Bay Direct became the UK arm for one of the USA’s biggest and best equipment suppliers, Atlas Automotive Equipment.

With 13 locations across the US and Canada, as well as exporting to Central and South America, Atlas is a brand name that comes with a strong reputation for quality and price.  We feel proud that Tyre Bay Direct was identified by the Atlas US team as the ideal platform for launching their equipment range into the UK.

Created by Greg Smith, who began the story in his first Indiana store back in 1982, the Atlas distributorship will bring with it an extensive product portfolio consisting of tyre machines, lifts and associated garage equipment.  Being owned by a large group will strengthen our customers’ confidence in Tyre Bay Direct: we are able to deliver a reliable product at the right price, and more importantly support customers well into the future.

Over the coming weeks and months customers will see a wide array of new products being added to our website, including a new tools line from Atlas’ sister division, Mountain Tools.

This is a truly exciting development for Tyre Bay Direct.  We look forward to making the most of this acquisition to further enhance not only our presence in the market, but also the whole experience of dealing with us, as we invest heavily in stock, people and, most importantly, our service to our customers.


Á la Une ….

Voici des nouvelles incroyables pour Tyre Bay Direct – Qui fait maintenant partie de l’équipe Atlas Equipement! Après une courte interruption de l’activité, Tyre Bay Direct est maintenant entièrement opérationnel et est en capacité de répondre aux besoins habituels des clients. Ils sont ravis d’annoncer qu’à partir du 29 septembre 2017, Tyre Bay Direct est devenu un élément principal pour l’industrie en France et au Royaume-Uni ainsi que pour l’un des principaux et les meilleurs fournisseurs d’équipements américains, Atlas Automotive Equipment.

Avec 13 sites à travers les États-Unis et le Canada, ainsi que l’exportation vers l’Amérique centrale et du Sud, Atlas est une marque qui est connue pour son excellent rapport qualité-prix. C’est avec fierté que Tyre Bay Direct a été identifié par l’équipe Atlas US comme la plate-forme idéale pour lancer leur gamme d’équipements en Europe.

Créé par Greg Smith, qui a commencé l’histoire dans son premier magasin en Indiana en 1982, la distribution de l’Atlas apportera une vaste gamme de produits composés de machines à pneus, des ponts élévateurs et du matériel de garage. Faire partie de ce groupe est un grand plus pour Tyre Bay Direct ainsi que pour ses clients. En tant que groupe, nous sommes en mesure de fournir un produit fiable au bon prix et, plus important encore, soutenir les clients dans le futur.

Au cours des prochaines semaines et mois, les clients verront apparaître un large éventail de nouveaux produits sur notre site internet, y compris une nouvelle ligne d’outils de la division d’Atlas, appelés Mountain Tools.

C’est un développement vraiment stimulant pour Tyre Bay Direct. Nous sommes impatients de tirer le meilleur parti de cette acquisition pour améliorer non seulement notre présence sur le marché, mais aussi toute l’expérience de notre part avec nous, car nous investissons fortement sur l’entreprise et surtout, vous fournir le meilleur service possible.

Our time at Automechanika 2017

Earlier this month and for the second year running we took our place alongside over 800 industry suppliers at the UK’s Automechanika exhibition at the NEC in Birmingham, only 25 minutes away from our head office! We took the opportunity to showcase our Cormach equipment, an Italian range of machinery for whom Tyre Bay Direct have become the UK distributor.

The star of the show for us was undoubtedly the Cormach LIGRO GT tyre changer. Fully operational on the stand this 26” automatic tyre changer features Cormach’s lever-less design making easy work of even the most stubborn wheel and tyre combinations.

This was partnered with the Cormach TOUCH MEC SONAR wheel balancer, a new addition to the Cormach range. Fully automatic with sonar measurement input, laser guided weight placement and complete touch screen operation (even when wearing gloves!) both machines were available as a package with some excellent finance options.

We strive to always offer our customers value for money and this is why we have partnered with Cormach. Cormach machinery offer technology and features that, for machines in the same price bracket are a costly add on or simply can’t be added. This makes the Cormach range from Tyre Bay Direct the only choice for serious tyre fitters

At the show we exchanged conversations with hundreds of visitors, saw a mixture of new and existing customers, and came away with over 70 contacts for both the Cormach machinery and also our entry level brand of equipment, Redback. We had such success at the show that it was decided by day 2 that we would be back next year and have already secured our stand!

If you didn’t manage to get to the show and are interested in seeing the Cormach range of machinery in action we also offer a no obligation visit and demo so you can see for yourself what premium, value for money equipment looks like.

Mobile Tyre Fitting Equipment from Tyre Bay Direct

Whether you have a large garage or a small workshop on wheels, Tyre Bay Direct have the ideal equipment for you. Working closely with our customers, we seek first to understand the potential problems and then find a resolution. Perhaps the most frustrating issue with mobile tyre fitting vans is only having room for smaller semi automatic tyre changers which, not being designed to cope with low profile or run flat tyres, can result in having to turn crucial customers away.

Larger fully automatic machines are usually overlooked for a mobile van because of their rear tilting column and wide assist arms taking up precious working space. However with precise measurements and a well thought out design we have managed to create the perfect package for the average size mobile tyre fitting van.

The package includes the best selling Unite U-226 tyre changer which, despite its fairly large assist arms, is perfect for the back of a van. The U-226 model is capable of changing up to 24″ wheels and can easily cope with run flat and low profile tyres meaning there’s no need to limit your services. The perfect choice of wheel balancer for a van is the compact Unite U-109 manual data input model. Being hand spin operated this balancer does away with the large hood freeing up essential working space. Alongside the changer and balancer stands an Engine Air 100 litre petrol compressor and inverter system, which is much more economical than a generator, as well as a variety of range of tyre consumables and workshop tools.

Neal Stote, Director says “From start to finish Tyre Bay Direct are able to advise, supply and install all of the equipment in your mobile tyre fitting van giving you the best possible start to your business. All equipment will be covered by our extensive 2 year warranty giving you complete peace of mind. Our technical team are always available to offer valuable advice in choosing the best equipment for your needs.”

For more information on our Mobile Tyre Fitting Package please click here.

Tyre Bay Direct To Attend UK’s First Ever Automechanika Exhibition

Tyre Bay Direct have announced they’ll be joining legions of industry suppliers at the UK’s first ever Automechanika exhibition, taking place on 7-9 June at the Birmingham NEC.

The firm, one of Europe’s leading garage equipment and tyre consumable suppliers, will take their place at Stand 9H15 for the event, which will welcome more than 550 domestic and international exhibitors across 150 product categories for the inaugural three-day event.

Leigh Stote, Sales Director of Tyre Bay Direct, says, “We’re really looking forward to appearing at the first Automechanika exhibition, as we seek to consolidate our strong relationships with European clients, as well as building new links within the industry. We’ll be hosting a competition as well as showing off some of our most popular garage equipment at our stand, and we invite all delegates at the trade show to come along and see what we can offer them!”

The competition in question will feature a guessing game where the entrant with the closest guess will win a considerable amount of consumable products, absolutely free. The team will also be showcasing one of their most popular products, the UP-650 24” Fully Automatic Tyre Changer with Assist Arm, with a catalogue of video demonstrations available.

Tyre Bay Direct is an established supplier of garage equipment developed specifically for the tyre trade. A respected industry player, the firm were finalists at the 2015 NTDA Tyre Industry Awards in the Tyre & Aftermarket Supplier of the Year Category. With a vast range of affordable products that never compromise on the exceptional quality that clients have come to expect, the garage solutions provider has grown rapidly and cemented itself as a top supplier to distributors all over the UK and beyond.

The company, which celebrated its 10-year anniversary last year, has already made a name for itself in the European market, and hopes to use the Automechanika exhibition as a way to build connections with even more continental suppliers and clients.

Leigh Stote adds, “After celebrating ten years in business and making it to the final of the NTDA Tyre Industry Awards last year, we can’t wait to see what 2016 holds for us – and the Automechanika show will be an excellent springboard for us to broaden our reach abroad, as well as cementing our position as a top supplier here in the UK.”

Supplier of the year nomination!

For the second year running we have been short-listed to win an award! Last week we were celebrating our 10th year in business and although we are extremely proud of all we have managed to achieve over the past decade we are still a relatively young company. After only 9 years in business we were nominated in the NTDA Tyre Industry Awards as the Tyre and Aftermarket Supplier of the Year 2014. We didn’t win but to be short-listed alongside only 4 other companies, of which the majority have been around much longer than us, was an honour.

This year we were hoping to be considered again but with a brand new and completely different entry system we knew the competition would be just as tough. Instead of the normal voting system, where anyone is entitled to vote, the NTDA has introduced an independent and unbiased panel of judges. The judges were looking for a supplier who..

  • is well established with a wide range of available stock
  • has been trading for a minimum of 5 years
  • can demonstrate excellence in the supply of products, outstanding customer service and support
  • has demonstrable processes in place in relation to stock administration, management and rotation
  • has business/organisations ‘star quality’ or has achieve something exceptionally innovative or brilliant that makes us stand out

After submitting our entry and patiently waiting we were thrilled to be announced as a finalist for the Tyre and Aftermarket Equipment Supplier of the Year 2015! A nervous 6 weeks now await us as the winner will be presented with their award at the NTDA Annual Dinner and Tyre Industry Awards at the ICC, Birmingham on Thursday 1st October 2015.

Thank you again for all your support over the last 10 years. We wouldn’t be where we are today without your continued loyalty and support.

Tyre Bay Direct celebrate their 10 year anniversary

We are thrilled to be celebrating 10 years in business today! We have been reflecting on the journey we’ve been on, where we are now and where we’d like to be in the near future. Although we are celebrating our 10 year anniversary we are still a relatively young business. We’re extremely proud of what we have managed to achieve in this short amount of time and we’d love to share our success story.

Tyre Bay Direct was born on the strength of Roger Stote’s years of experience in the tyre industry, starting with Monarch Remoulds and then the development of an innovative tyre inflation system, known as Uniflate, which replaces compressed air with Nitrogen. In 1991, the creators of the Uniflate systems were approached by Goodyear to develop a tyre inflation system for Formula 1 racing. The original system was a phenomenal success and was soon adopted by all subsequent tyre suppliers in F1 racing.

Tyre Bay Direct, now a family run business, was formed in 2005 by Roger Stote and rapidly became a recognised name in association with the nitrogen tyre inflation systems. The popularity of nitrogen inflation grew and Tyre Bay Direct has since had successful relationships with some of the largest and most recognised companies in the UK such as; Kwik Fit, Selecta Tyre, Merit Tyre and Halfords. Today we have Nitrogen tyre inflation systems installed in over 1,200 tyre shops and fast fit centres across the UK and Europe.

Now in the 10th year of the business we are extremely well placed in the tyre and aftermaket industry. Known as the go-to supplier for garage equipment, tyres, tyre consumables, and workshop tools we have a huge and ever-growing customer database. It gives us great pleasure to know that we have helped set up and kit out countless garages and mobile vans across the country and throughout Europe to great acclaim. Last year we were announced as a finalist for the NTDA’s Tyre and Aftermarket Supplier of the Year and this year we have been short listed again!

To honour a successful 10 years in business and most importantly to thank our customers for helping us reach this milestone, we are giving away one of our most impressive tyre changers. To be in with a chance of winning a Unite Pro UP650 24″ fully automatic lever-less tyre changer capable of changing run flat tyres with its 3 way assist arm, simply place an order of £100 or more between 10th August and 30th September. The winner, chosen at random, will be announced on 1st October 2015. Good luck!


Tyre Bay Direct Reveals How Motorists Can Make Their Tyres Last Longer

As British motorists continue to take advantage of low oil prices, Tyre Bay Direct has released an insider’s guide to helping drivers make their tyres last as long as possible. As one of Europe’s leading retailers of tyre consumables and garage equipment, the company has a wealth of experience in keeping vehicles at their prime.

In the wake of falling oil prices British motorists have enjoyed significantly smaller bills when filling up the tank, revealed the RAC Foundation. In December 2014 motorists spent £2.57bn on fuel, a figure that was £330m less than July’s spend. The plummeting price of fuel is having a direct influence on driving habits, with the latest research from the British Society of Motor Manufacturers and Traders (SMMT) reporting that in the last quarter of 2014 UK drivers racked up 2.2% more miles than the same period in 2013. Furthermore, the SMMT disclosed that 2014 new vehicle registrations reached the highest figure in over a decade, with 2.5 million new cars hitting the road.

Leigh Stote, Sales and Marketing Director at Tyre Bay Direct said, “With oil prices at an all-time low now is a great time to be on the road. Of course, with increased drive time comes an increased need to look after tyres and keep them in roadworthy condition for as long as possible. After all, filling up the tank may be cheaper but that doesn’t mean motorists should waste money on new tyres when they could have extended the longevity of their old ones with just a few simple steps.”

To help Brits stay safe and save cash, Tyre Bay Direct has released an insider’s guide to keeping tyres in tip top condition. Care and maintenance is an essential part of on-road safety, helping motorists to accelerate, brake and take corners safely.

The first step is checking air pressure. Over or underinflated tyres are not only dangerous but can inflict unnecessary wear and tear on rubber and chew up more fuel. When pressure is too low tyres will create drag which amplifies tread wear and increases the risk of punctures. To combat incorrect tyre pressure Tyre Bay Direct recommends using nitrogen inflation technology. For garages, investing in a nitrogen inflation system is also a great way to expand a service menu and keep customers safe. Most cars will be subject to natural air pressure loss which means air should be topped up every fortnight.

Balancing tyres can be done at most local garages and is an easy yet effective way of preventing premature wear. Imbalances can be identified when one side of the car feels heavier or lighter. Wheel alignment is another important on-road factor, with unaligned tyres fast-tracking deterioration as well as compromising on-road handling.

Giving tyres a quick once over every few days can also mean the difference between a quick repair job or a complete replacement. Look out for any punctures, check valves are in good condition and ensure that tread is at least 1.6 millimetres as this is the minimum legal requirement.

For more information on our range of nitrogen inflation systems and tyre equipment, click here.



86% of all Cars Involved in UK Road Accidents have Incorrect Tyre Pressures.

Tyre pressures are critical as the footprint of a tyre is the only contact a vehicle has with the road. The only control you have is dependent on that foot print operating the way it was designed to which means, at the correct pressure. Most people are well aware of the fact you are supposed to check tyre pressures regularly but how many of us actually do? You’d be surprised at some of the results road checks uncover.

Sussex Police force, in the United Kingdom, carried out a roadside survey to check tyre pressures due to their concern with incorrectly inflated tyres. The check allowed a +/- 5psi tolerance against recommended handbook pressures.

The results of the survey were that 73% of all cars checked had incorrect pressures.

Police also check the tyre pressures of every car involved in a road traffic accident in the UK. This data shows that 86% of vehicles involved in road traffic accidents have incorrect tyre pressures.

Furthermore, tyres that are under inflated by just 20% (4-6 psi) on average can lead to your tyre lasting 26% less than it would correctly inflated. According to police figures 73% of tyres checked were 5 psi out against handbook pressures.

It is estimated that under-inflation of 20% can cause fuel costs to rise by 5%.

The simple answer therefore is that Nitrogen inflation can save you money and keep you safer on the road.

How does Nitrogen save money and make you safer on the road?

Compressed air contains Oxygen and Nitrogen in roughly a 20% to 80% mix. It does however contain other gases as well as water, water vapour and dirt / grease.

Certain components namely Oxygen, water vapour and free water that are found in compressed air are prone to permeation through the tyre structure. This is not from faulty valves or leaky rims but a natural pressure loss across the tyre and into the atmosphere. The wall of a tyre may seem solid but it is in fact a “Permeable Membrane” meaning gases can pass freely across it. Tyre manufacturers coat the inside of a tyre with a Butyl liner to slow pressure loss but it is not a cure.

Of these components in compressed air, both water vapour and free water can enter the tyre in varying amounts even if identical tyres are inflated with the same gauge on the same day. Compressed air is not a specified gas and as such will always contain varying amounts of these components that are not suitable for tyre inflation.

In tests, that 20% Oxygen / 80% Nitrogen mix changes to a 10% / 90% mix in a tyre that has aged and not been topped up recently. This demonstrates that the oxygen is leaving the tyre cavity faster than the oxygen so why not start with a higher Nitrogen concentration to begin with? It is true to say that regular tyre maintenance negates the need for Nitrogen inflation but unfortunately, a huge majority of motorists don’t do this resulting in under inflation.

Under inflated tyres create drag which increases tread wear, fuel costs and the risk of punctures as well as having a significant effect on a cars performance both in handling and cost. By having your tyres inflated with nitrogen this produces a stable inflation mixture, as can be seen in the diagram below, that has improved pressure retention properties that will ensure tyres remain fully inflated for longer.

By having your tyres at the correct pressures you will experience the following benefits:

1. Better handling and road holding
2. Reduces tread wear and increases tyre life by up to 25%
3. Correct inflation pressures reduce puncture risk by up to 33%
4. Reduced rolling resistance improves miles per gallon by 2%

Nitrogen tyre inflation is not a new concept. Nitrogen as a tyre inflation medium has been around since the early 70’s and has been used in applications which require safety or performance. The earthmoving industry use Nitrogen to prevent latent heat build-up as Nitrogen does not heat up as much as compressed air when a vehicle is in motion. Similarly, there is an Airworthy Notice posted to say that all aircraft must have a minimum 95% Nitrogen in their tyres. This was issued following 3 aborted take offs by an air Mexico flight, cause so much heat in the tyre that when it was retracted into the undercarriage the combination of heat and oxygen cause the tyre to explode.

Formula 1 Grand Prix racing have used Nitrogen for decades as the tyre pressures are so critical and nitrogen is a dry, inflammable gas. Standard compressed air, contains 78% Nitrogen, 21% Oxygen and 1% other gases. It also contains water, both in free form and as vapour. At tracks like Monza, the tyre cavity can reach temperatures of 180 degrees centigrade and at this temperature water can expand to 1000 times its original size, greatly increasing tyre pressure. As there is no control over how much water enters the tyre a driver would have 4 tyres, at various different pressures, while doing close to 200 miles an hour.

For the majority of general motorists, Nitrogen inflation machines provide a solution to the gradual pressure loss which requires air top ups every 2 weeks, and will maintain the correct pressure, correct contact patch and provide safer and more cost efficient motoring.


Tyre Bay Direct Releases Winter Tyre and Safety Tips

Winter is well and truly upon us and as one of Europe’s number one tyre vendors we’re helping Brits stay safe with a series of seasonal road safety tips. With over 22 years of experience retailing tyre consumables and garage equipment, we are offering tried and tested advice from our expert team of professionals.

Recent statistics released by the Department for Transport revealed that treacherous winter weather conditions caused 5070 car accidents in 2012. Furthermore, wintery conditions were responsible for 324 light goods vehicle accidents and a further 336 incidents involving motorcycles, 149 involving HGVs and 75 involving buses. These figures are alarmingly high and indicate the dire need for UK motorists to maintain vigilance and ensure that vehicles are equipped to deal with the extreme winter weather.

Most drivers are well aware that winter weather conditions can have a dramatic effect on road safety, whether driving in the city, suburbs, motorway or countryside. Snow and ice create slippery surfaces which significantly impact steering, acceleration, braking and overall control. Yet despite this widely held knowledge, many UK drivers aren’t aware of simple measures that can be taken to enhance on-road safety during the winter months.

Leigh Stote, Sales and Marketing Director said, “Winter is by far the most dangerous time of the year to be on the road. Unfortunately many seasonal accidents could be avoided with the right education. That’s why we’ve released a collection of simple yet effective tips that we hope will minimise on-road accident statistics and even save lives this winter.”

One of the simplest ways to reduce the risk of winter accidents is to check lights are clean and in good working order. The short daylight hours and increased chance of fog mean that fully functional headlights and high beams are an on-road essential. Drivers are strongly advised to exercise extreme caution when braking, even in non-emergency scenarios. Hitting the brakes in snow or ice does not foster the usual level of tyre grip, causing the centrifugal force to pull the vehicle outwards. This can result in spins, skids and even flips. To avoid accidents we suggest drivers change into a lower gear, allow speed to drop and apply braking pressure as gently as possible. It’s also recommended to increase the gap between cars by up to ten times the usual distance.

Servicing tyres with a nitrogen inflation system is another certified way to stay safe during the winter period. Used by Formula 1 Grand Prix, earthmoving vehicles and aircrafts, nitrogen is renowned as the world’s safest inflation element. The diatomic gas does not contain the components of compressed air that are prone to escape which makes tyres more reliable and less at-risk of deflation. Incorrect tyre pressure is one of the key factors jeopardising vehicle handling and road holding. While incorrect tyre pressure during the summer can marginally affect handling, on slippery surfaces the consequences can be fatal.

Tread is a year-round tyre concern yet during the winter months we urge drivers to be particularly attentive. When temperatures drop to below 7°C tread compound begins to harden which reduces on-road grip. To prevent hardening, drivers can choose to replace tyres with purpose built winter models manufactured with natural rubber and unique silica compounds designed to minimise the hardening effect. The benefits for winter weather tyres were recently proven in a test commissioned by the British Tyre Manufacturers Association which found that when fitted with winter weather tyres, a car braking in 5°C on a wet road at 60mph stopped five metres shorter than its non-winter ready counterpart.

Finally, we encourage all winter motorists to drive with a fully charged mobile phone. This will allow them to call for help should they encounter an accident while traversing the winter roads.

Have you heard about Tyre Bay Direct’s £250 Christmas Giveaway?

For the past week we have been adding Gold Gift Cards to every parcel which could be the key to not only a FREE gift, courtesy of Tyre Bay Direct, but also £250 cash! One week into the competition and loads of instant prizes, from thermal flasks to tubeless valves, have already been snapped up. With heaps more prizes to be won you can join the list of instant prize winners by getting involved today.

As well as the instant prizes to be won there is also the chance to win £250 cash – no strings attached! Every card holder that visits our website and plays using their unique code will automatically be entered into the £250 cash prize draw. There is also the opportunity for you to double or even triple your chances of winning the cash by sharing on Facebook and Twitter!

To join in on the fun and see if you are an instant prize winner and to be in with a chance of winning £250 cash simply place an order with us between now and 16th December 2014 and the Gold Gift Card will be on its way to you! Good luck!

Tyre Bay Direct announce a £250 Christmas giveaway for their customers!

Here at Tyre Bay Direct our team are always brainstorming fresh ideas to keep our customers happy by not only providing the best quality products and service but offering that little bit more than other suppliers. Understanding that ordering regular stock and/or a new tyre machine can be a bit of a chore we aim to make our customers experience with us the best. From regular introductory offers and special discounts to fun competitions and giveaways we are always keen to add an element of fun to the daily ‘chores’. With Christmas around the corner we wanted to introduce something a little different from the regular offers and there couldn’t have been a more perfect time to do so. So without further ado we present to you our brand new Gold Gift Cards!

From the now until 16th December every customer that places an order online or over the phone will receive a Gold Gift Card in their parcel. Each card is 100% unique and contains an original code which could be the key to a FREE gift courtesy of Tyre Bay Direct! Once you receive your Gold Card simply follow the instructions and enter your unique code on our website. Once you have entered your code you will instantly find out if you are a winner of one of over 100 prizes! The available prizes range from a discount from your next order to a free thermal flask for your workshop and much more.

We are also giving one random card holder the chance to win £250 cash – no strings attached! Every card holder that visits our website and plays using their unique code will automatically be entered into the £250 cash prize draw. There is also the opportunity for you to double or even triple your chances of winning the cash by sharing on Facebook and Twitter!

To join in on the fun and see if you are an instant prize winner and to be in with a chance of winning £250 cash simply place an order with Tyre Bay Direct from 20th November 2014 to 16th December 2014 and the Gold Gift Card will be on its way to you!

Good Luck!

Tyre Bay Direct warns motorists to prepare for TPMS becoming compulsory to pass the MOT

By November 2014, all new models of passenger vehicles will be required by law to have a tyre pressure monitoring system installed, also known as TPMS. TPMS has become a legal requirement after a high rate of accidents were discovered to relate to tyre malfunction – with around 1,200 road casualties reported in 2011 alone. We are urging motorists to prepare for the changes and the differences you will see at your local garage.

TPMS was conceived to reduce the number of traffic accidents caused by under-inflated tyres by identifying early on when the performance of the tyre is failing. The advantageous system provides drivers with fuel savings, an extended tyre life, decreased downtime and maintenance and environmental efficiency, and most importantly ensuring the safety of passengers. Working in close accordance with the vehicle, the TPMS monitors the air pressure of tyres, reporting real-time tyre pressure information to the vehicle driver.

Direct TPMS, which is the choice the majority of car manufacturers have used, allows sensors to be fitted to each wheel of the vehicle to monitor the changes in tyre pressure. The sensors send signals to a receiver located inside the vehicle using a wireless connection. Once low pressure or leaks are detected, an in-car alert system signals the driver’s awareness and triggers a dashboard display or warning light. The system sends a signal approximately every 30 seconds whilst driving. If low pressure is detected, the driver is alerted immediately. The tyre sensors identify leaking air and also can tell if a tyre has low pressure at engine start up.

Leigh Stote, Sales and Marketing Director said, “The number of cars that have a TPMS system has risen steadily since 2002 but with the new law coming into force as of January 2015, a car fitted with a faulty TPMS system will automatically be failed at MOT inspection. It’s something that people will need to bear in mind but most professional fast fit centres will have suitable tools to assist.”

These sensors are considerably more expensive than a normal car valve though, which costs around £3-£5 pounds. For a new sensor and ECU re-program customers could be looking at spending £60 plus at a tyre shop and even more at a dealership. Currently, there is no law to state that the TPMS system should work, so people are entitled to disconnect the system and just use a normal valve, however, this will not be the case as of January 2015.

Tyre Bay Direct reveals top 10 factors to consider when purchasing a tyre changer

As Europe’s leading tyre consumables and garage equipment retailer we are offering motor traders exclusive insight into the top 10 factors to consider when purchasing a tyre changer. We have over 50 years of experience in the tyre industry and have identified tyre changer information as one of our most popular custom inquiry topics. This inspired our team of experts to create an insider’s guide covering everything a buyer needs to know about purchasing the specialist equipment.

Leigh Stote, Sales and Marketing Director said, “We’ve been in the business of tyres for over 50 years and during this time we’ve dealt with every form of customer inquiry under the sun. Tyre changers are by far one of the most considered purchases which inspired us to put together a comprehensive guide which sets the record straight once and for all.”

There are several different types of tyre changer on the market – semi automatic, fully automatic, assist arms and leverless. Deciding which type to go for is the first step to making an informed purchase.

Time is money and the faster a tyre can be changed the better. Depending on individual requirements tyre machines will offer users different average changing times. For small scale garages it could be a budget friendly idea to purchase an economy model with a lengthier fit time. The Unite U201 is a great semi-automatic option. For garages and fleet management companies with a rapid turnover of vehicles investing in a slightly more expensive yet significantly more efficient machine will soon pay for itself.

 When it comes to purchasing a tyre fitting machine we strongly advise buyers to choose quality equipment from a trusted supplier that can offer the aftersales support as well. As well as increasing longevity this will also ensure the safety of employees as they fit new wheels and the ability to maintain your business should a breakdown occur.

 Another critical factor to consider is what vehicle types a buyer will be servicing. Trucks and buses will require a commercial tyre changer such as the Unite U290 whereas passenger cars, motorcycles and light commercial vehicles require a less heavy duty machine.

 Budgets are always an important factor which is why we are committed to offering our customers the best deals on the market.

Wheel clamping range dictates the size of tyres that can be changed. 20 inches is the smallest dimension, with 24 inches noted as the most versatile size. The Unite U226 is our flagship 24 inch model. 26 inch and 28 inch models are also available.

For those wishing to use their tyre changer as a multipurpose piece of equipment looking at motorcycle adaptor compatibility will instantly boost a business’s range of services. The Unite Motorcycle Adaptor is an affordable add-on which has been designed to complement the rest of the Unite range.

For buyers on the search for a state-of-the-art tyre changing machine there are a number of helpful additions to look out for. These include a perfectly positioned bead roller, fast inflation system and pneumatically controlled rear tilting column.

 Buying from a trusted retailer will greatly enhance the overall purchasing experience. Established and well reputed retailers such as Tyre Bay Direct offer comprehensive product descriptions, clear cut pricing, exceptional customer service and lighting fast shipping.

 A tyre changer is a significant investment and as such, we advise all buyers to confirm the existence of a manufacturers or retailers warranty before making a purchase. This offers the complete peace of mind that should anything break or malfunction the issue will be resolved quickly and cost effectively.  When purchasing Unite machinery from Tyre Bay Direct all mainland UK buyers enjoy a 24 month parts warranty and 12 month labour warranty.

For further information and advice on all of the above factors here at Tyre Bay Direct we welcome customer inquiries from businesses of all sizes.

 Browse the complete range of tyre changing equipment, please visit:




Introducing our BUY NOW, PAY LATER* plan…

So, how does it work I hear you ask.

It’s simple. Browse our website or chat to our helpful sales team and receive expert advice on the best equipment for your workshop. Help us to determine which will work best for you by asking yourself what you want to gain from the equipment. Do you want to be able to offer tyre fitting services for run flat and low profile tyres? Do you have enough working space for a fully automatic machine? Do you want the manual work to be as limited as possible? Once you have an idea of the kit you desire, whether it be a tyre changer, wheel balancer, or a whole package, we will talk you through the affordable payment options available and together we can work out a solution which will best suit you.

Throughout October you can get your hands on a brand new piece of equipment and pay nothing for 3 whole months! This brand new and exciting payment option is available alongside our finance plans meaning not only do you benefit from paying absolutely nothing until January 2015, but afterwards you will be spreading your payments into manageable monthly amounts. The payment plans will be tailored to your needs taking all circumstances into consideration.

With our range of durable and reliable Unite tyre changers and wheel balancers in a variety of different specs and sizes we are positive we have the perfect equipment for your workshop. We understand the importance of having the right gear to be able to cater to all of your customers needs, which is why we aim to make our Unite range as affordable as possible, whatever your circumstances.

For more information chat to us online during open office hours

or call us on 01527 883 580

or email us at

* Subject to status. Payment example: Purchase your equipment on 3rd October 2014 and pay nothing until 3rd January 2015.

Limited Edition Package…

Go to package.

Since the introduction of the new Unite U830 wheel balancer we have been delighted to see them in high demand throughout the country. This advanced wheel balancer is capable of balancing up to 24″ wheels and offers fully automatic data input of the offset, wheel diameter and wheel width making the whole balancing process as efficient as possible. Suitable for the majority of passenger and light commercial vehicle wheels this model is also capable of balancing centre-less wheels, wheels with larger centre holes and motorcycle wheels with additional adaptors. The U830 also boasts an easy to read LCD screen designed to aid the operator throughout the balancing process.

After proving a popular model with the trade across the UK we decided to create the perfect partnership by pairing it with the popular Unite U226 tyre changer. The tyre changer features a large turntable capable of mounting and demounting up to 24″ wheels. It’s pneumatically controlled rear tilting column makes this model fully automatic thus reducing job set up times. Suitable for changing the majority of passenger and light commercial vehicle tyres this tyre fitting machine can also be adapted to cope with motorcycle wheels. Perhaps the most useful feature of this model is the 3 way assist arm which has been designed to easily change run flat and low profile tyres. To top this advanced tyre changer off there is also the option to add a fast inflation tank which gives a quick and powerful blast of air through the turntable which rapidly inflates tyres with loose beads.

All Unite tyre service kits from Tyre Bay Direct come with our great warranty package: a 24 month parts warranty and 12 month labour warranty as standard to Mainland UK customers – if you are located outside mainland UK please get in touch to discuss your warranty options. As well as extensive warranty cover you will also gain exclusive access the our online knowledgebase where you can find thoroughly detailed exploded diagrams of the equipment, add parts to your cart and continue to a hassle free checkout. All spare parts are stocked in our Midlands based warehouse and we aim to get them to you the very next working day.

In addition to the online support via the knowledgebase you will receive technical advice from our on-site team whenever you need it. We also have fully trained engineers available throughout the UK who are on hand to offer installations, servicing and break down cover should you require it. This brand new package offers some impressive features, exceptional support from our team and all at excellent value for money.

Go to package.

For more information contact us today.

Introducing our brand new commercial brochure…

We have recently launched a brand new brochure designed exclusively for the commercial tyre industry. The very first issue of our commercial brochure was enclosed within the popular commercial magazine, Commercial Vehicle Workshop, and lists a variety of items you’ll need to run a successful commercial tyre servicing operation. From balancing beads to truck valves and commercial tyre changers to nitrogen inflation systems we are sure we’ll be able to cater for all your tyre serving need.

Originally specialising in tyre changers, wheel balancers and nitrogen inflation systems for passenger vehicles we have developed our range to include commercial equipment due to an increased demand from the trade. Our range of passenger vehicle equipment, Unite, has already earned a respectable name in the industry and we are more than confident that the commercial range, also Unite, will follow suit.

Renowned for our extensive warranties we give our customers complete peace of mind in our product and service. All Unite garage equipment from Tyre Bay Direct comes with a 24 month warranty as standard to mainland UK customers. We carry all spare parts in stock in our Midland based warehouse and have fully trained engineers based all over the UK on hand to keep your equipment running smoothly at all times. With Unite passenger and commercial tyre equipment from Tyre Bay Direct you can rest assured that you will receive not only a robust, long lasting piece of kit but also outstanding customer service and advice from our team of experts.

See the new brochure for yourself by clicking on the ‘Download Catalogue’ button on our homepage.

Tyre Bay Direct makes local news!

News of our nomination has spread across our local town of Redditch. We have been nominated in the National Tyre Distribution Association (NTDA) awards this year in the category of Tyre & Aftermarket supplier of the year, making us a UK market leader in the supply of tyre and garage equipment to the trade.

Being nominated means that members of the NTDA, made up of the largest and most recognised tyre retailers in the UK, voted to include us in the top five suppliers in the country, of which there are hundreds!

Tyre Bay Direct is owned and run by four members of the same family who have lived in Redditch for over 20 years. Leigh Stote, Sales and Marketing Director said, “It’s fantastic that from our humble beginnings around 12 years ago we have grown into a leading supplier in our field. Our team has grown and grown in recent years and most of our staff are from Redditch or the immediate surrounding area, which is great as we have used only local, talented people to achieve our success.”

Started by Roger Stote in the 90’s, we originally specialised in Nitrogen Tyre Inflation for Formula 1 before moving into the general tyre industry, now we supply all manner of equipment for fast fit centres and garages. Since then, and because of our growth, we now occupy a 20,000 sq ft building with our team and are often recruiting locally for new team members.

A nervous few weeks now await us as the online voting continues until the deadline on September 19th when the award is decided. The lucky winner will be presented with their award the NTDA Gala dinner in Manchester in October. If you think we deserve the award please vote online here. Thank you!

Browse and shop on the go with Tyre Bay Direct’s brand new mobile website!

We are extremely excited to be launching our brand new mobile friendly website. Our original desktop website has been a huge success with customers over the years, allowing them the freedom of ordering online 24/7 as well as providing them with vast product knowledge. We have a team of professional web designers who continuously work hard to improve the website’s appearance, functionality and appeal. However, as mobile traffic increases, we have recognised that our consumers demand for a new, simple and more efficient mobile version of our original platform.

Leigh Stote, Sales and Marketing Director explained, “We know that trying to navigate around a huge website on a tiny screen can be frustrating to say the least which is why we have designed a simple yet fully functional mobile version of our original website. Our designers have worked hard to create a mobile friendly site that focuses solely on key areas such as product information, imagery and price, making our customers online experience with us easier and quicker than ever.”

Designed to fit neatly on your smart phone screen and with speed and simplicity in mind, the new site gives you clear header options to make searching for products and information fast and effortless. Perhaps one of the most unique and exciting features of the new design is the ability to search for and order tyres on the go, and if that’s not appealing enough, we have recently reduced all of their tyre prices online! Check them out here.

Leigh Stote continued, “As well as product information at your fingertips, you can also order on the go! We appreciate that our customers are running busy tyre shops and garages and therefore don’t always have the time to get to a computer, but by using their smart phone, they can now add to their basket as and when they get a chance, ideal for mobile fitters and giving customers more flexibility than ever.”

Search for ‘Tyre Bay Direct’ online or visit with your smart phone to experience the new and exciting mobile website for yourself.

We have been nominated as Tyre & Aftermarket Supplier of the Year 2014!

Here at Tyre Bay Direct we are delighted to receive our first nomination for Tyre and Aftermarket Supplier of the Year in the 2014 awards. Our Sales and Marketing Director, Leigh Stote, commented, “It is a real honour to be recognised in this way and we are proud to know that our commitment to quality, service and value has been recognised by our loyal customers.”

As one of the UK’s largest tyre equipment and consumable suppliers, we offer a wide range of equipment, from passenger and truck tyre service equipment to being the leading force in Nitrogen tyre inflation, with over 1500 installations in some of the largest names in the fast fit industry. Stemming from our 2 decades of experience in Formula 1, our knowledge and understanding of Nitrogen inflation systems has allowed us to design systems that are robust, reliable and affordable.

We also believe that our service levels and focus on customer experience has helped us grow into a top UK supplier. We were the first to provide a 2 year warranty as standard on our tyre equipment and with offerings such as interest free credit on equipment and next day delivery on consumables, 7 days a week, we really do all we can to exceed our customers’ expectations.

Combined with an industry leading e-commerce platform, available on both web and mobile, where customers can place orders, view past orders or invoices, apply for finance, purchase tyres or access an extensive knowledgebase, we really have brought 24/7 supply to the forefront of the industry.

If you feel we deserve to win Tyre & Aftermarket Supplier of the Year 2014 please vote for us here. Thank you!

Did you know that we can also be your regular tyre supplier?

We have developed a great working relationship with a very large tyre wholesaler meaning we are able to supply you with all your passenger tyre needs. As a result of years of working closely together we receive fantastic discounts on these tyres which of course we pass straight on to you giving you highly competitive prices.

By far the most common process for ordering your tyres is to simply call us or check on our website for live tyre pricing and availability. Providing you are located within mainland UK and stock is held in a warehouse near you, and with several warehouses throughout the UK is more often than not, we will be able to deliver your tyres on a next day service. If you order first thing in the morning we can sometimes even deliver on the same day.

Several of our existing customers order their tyres in bulk and stock them in their own garage or warehouse. Our most popular tyre package is the ready-made 24 tyre budget pack which includes 24 tyres in 9 of the most popular sizes in a range of our budget brands.

Quantity Size
4 205 55 16
4 195 65 15
2 225 45 17
2 225 40 18
4 175 65 14
2 195 60 15
2 185 65 15
2 185 65 14
2 215 55 16


You will usually find budget tyres such as Autogrip, Enduro, Ovation and Fullrun in this package however they can vary from pack to pack. As well as supplying the ready-made packages we are more than happy to create any tailor made package to perfectly suit your needs.

To see our competitive tyre prices for yourself visit the tyre section on our website or give us a call today!

What do people look for when deciding where to go for their new tyres or tyre repairs?

What do people look for when deciding where to go for their new tyres or tyre repairs?

Our first guess would be price closely followed by reliability. Everyone, whether they be male, female, younger or older, wants to know that their vehicle is in good hands when going in for any type of repair. Without proof it is hard for anyone to tell whether someone does have the right experience especially with little to no legal qualifications are required to do the job. We are fully aware that it can be easier said than done trying to convince your potential new customers that your garage is the best around town which is one of the reasons we have introduced the tyre fitting course.

Tyre Bay Direct’s High Performance Tyre Fitting Training course may be the first step to persuading your customer’s of the impeccable service you provide. This course has been successfully running for just over 1 year and has proved even more popular than we could have ever imagined. We have had some absolutely superb feedback from the tyre fitters who have attended the course with many commenting that they would gladly recommend it to a friend.

The course is held in our own premises with all the facilities needed to learn everything you need to know to become a qualified tyre fitter. Starting with one full day of theory you will learn in detail everything from tyre sidewall markings and run-flat technologies to limits of wear and serviceability and much more. On the second day of the course you will be hands on with our Unite tyre fitting machines and wheel balancers. Here you will be taught an array of practical jobs from the safe removal and replacement of tyres, including the more difficult high performance and run-flat tyres, to tyre inspection and fault reporting.

On the third and final day you will put your practice to the test as you complete a short multiple choice examination and are observed for the practical part of the assessment. All paperwork is then sent to the Institute of the Motor Industry (IMI) where it is officially marked and approved. Providing you have passed the course you will receive an IMI approved certificate in High Performance Tyre Fitting which you can proudly display in your garage to boast about your qualified tyre fitters to your existing and potential new customers giving them complete confidence in the services you provide.

Click here for more information on our tyre fitting courses.

Pothole Damage

Bad weather and dark nights both play a major part in the number of road accidents occurring in the UK however the main hazard is potholes. Pothole are caused from a combination of heavy road usage and wet and frosty weather conditions and with it being mid winter our roads are unfortunately at their worst. There are many websites available where you can report potholes and the local council will hopefully get them filled in as soon as possible. However with that being said, recent figures released from Britannia Rescue suggest that potholes cover a total of 295 square miles which is more than twice the size of the Isle of White – that’s a lot of filling!

Potholes are not only an annoyance and inconvenience as they can in fact have very serious consequences. They are becoming the main cause of damage for road vehicles and at their worst can cause serious injuries some of which can sadly be fatal. Although we all do our best to avoid potholes we are often caught out in the dark or bad weather and have probably suffered some form of damage to our vehicles in the past. The most common forms of damage to our cars are punctured tyres and misalignment of the steering system.

With pothole damage accounting for nearly 500,000 insurance claims per year you need to be prepared with the correct equipment to deal with this possible increase in business. Tyre Bay Direct offer a large range of garage equipment to cope with many tyre and wheel related issues and our Hanway wheel alignment systems are no exception. These aligners combine patented technology and design concepts with an impressive 10 year parts availability guarantee. The models range from simple, inexpensive CCD alignment systems through to state of the art full 8CCD systems with new generation wireless technology and many other notable features.  The Hanway range will cover the smallest operation to the largest and most demanding of applications and is fully backed and covered by our specialist engineers.

During this cold and wet winter make sure you and your garage are prepared for potential business heading your way. You can find more information on our wheel aligners as well as all other products supplied on our website. Alternatively please feel free to get in touch on 01527 883 580 or email us at

Complete peace of mind with Tyre Bay Direct.

It’s not uncommon for us to hear from garage owners and tyre fitters who believe they have had the bargain of the century on their garage equipment UNTIL they need a spare part. There are some companies who claim to offer parts warranty and technical support but what they don’t tell you is that you have to wait weeks for them to order it in! We at Tyre Bay Direct have a large section of our 20,000 square foot warehouse, located in the West Midlands, dedicated solely to stocking spare parts for your Unite tyre changers and wheel balancers. With reliable stock levels you can rest assured that should you have an issue with your tyre fitting equipment, you will be back up and running in no time.   Although many machines on the market look very similar they are in fact quite different and most parts are not universal fitting meaning we can only supply spares for a genuine Unite tyre changer or wheel balancer. We are able to keep stock levels high and prices low as a result of our commitment to the quality of the machine in the first place. What’s more, we offer an extensive parts warranty with all Unite tyre equipment giving our customers complete peace of mind.

It can be a little daunting when trawling through pages upon pages of your operating manual to find the part you are looking for which is why Tyre Bay Direct aim to make the process as quick and as simple as possible. Our first step to making this process easier for you was having our own in-house engineers and technical team. Available via email or telephone their expert knowledge will save you time and effort and will have you sorted in a flash.

Our next and much more impressive step to bringing spare part ordering to the 21st century was the introduction of our brand new knowledgebase. This online knowledgebase enables you to order spare parts online 24/7 with next working day delivery (when ordered before 3pm) available for many parts. In order to make this process as simple as possible we have created intricately detailed exploded diagrams for each machine. Here you can simply click on the part you require to be shown a photograph and continue to a hassle free checkout. This priceless section of our website is exclusive to our valued Unite tyre machinery customers only.

So when making the hard decision on where to purchase your garage equipment make sure you question spare parts availability AND lead times not just price and so called “reputation”! Remember, we only supply spare parts for our Unite range of tyre machines and wheel balancers so for complete peace of mind choose Tyre Bay Direct.

Introducing our Brand New Knowledgebase

We have released an unrivalled parallel when it comes to tyre service equipment and maintenance with our brand new Knowledgebase.

Available automatically and exclusively to all our Unite tyre machinery customers this new section of the website has a landing area personalised to your equipment models and is automatically accessible from the moment your machinery is installed. The Knowledgebase lists the current equipment in your workshop with warranty status’ and expiry reminders along with complete manuals, operating instructions and instructional videos for your chosen machine, meaning any information you require is always at your fingertips.

There is an exclusive selection of articles and updates about the latest development in the industry, new regulations and in-depth articles about some less know aspects of products such as the Uniflate Nitrogen Inflation Systems and 8CCD Wheel Alignment. The Knowledgebase also allows you to see frequently asked questions covering a large array of topics as well as giving you the option to ask your own questions.

Perhaps the centrepiece of the new customer experience is the parts identification and online ordering system. Every machine has an intricately detailed, interactive exploded diagram allowing users to visually see parts and components for easy identification. You can even request quotes for service visits, extended warranty or additional machinery through the interface.

We already offer one of the best warranties around and as exclusive suppliers of Unite tyre equipment we have a full complement of spares readily available. We are aware that spares availability is a major concern when buying machinery and while some people are unlucky enough to have purchased from a company that doesn’t offer this commitment or have to wait for weeks for a spare, even with some so called “premium branded” machinery, this platform demonstrates our commitment to availability and easy access should there be any issues.

Many customers were asking us for a low cost extended parts warranty for peace of mind after the initial 2 years.With spare parts easily available we have created the ‘self-serve’ warranty where customers can identify and order parts online. This is available for either a small annual fee covering the most common parts or as a pay per part service ordering as you need them.

With our massive online presence it seemed a logical step to provide you with this wealth of information and the ability to order parts either in or out of warranty directly through the site. The detail and the interactive functions with images means no more thumbing through pages of part numbers to find what you need.

The finished product is indeed impressive and ensures that anyone purchasing a Unite branded machine has the back up and support required should the unthinkable happen. Furthermore all manuals, serial number information and instructional videos are in one easy access yet secured personalised account for quick reference. We have always strived for excellent customer service and they believe that this is yet another step to cementing that reputation.

Quality yet affordable Tyre Consumables from Tyre Bay Direct

Tyre Bay Direct offer not only reliable, affordable and robust garage equipment but a full range of tyre consumables too meaning we are able to cater for all your tyre fitting needs from start to finish. Our range of products include the popular and regularly replenished consumable items such as balancing weights, repair materials and tubeless valves as well as an array of cleaning and protection products, tyre mounting aids, hand tools, air tools, floor jacks and much more.

We have a dedicated purchasing team who work hard to find the best value tyre consumables whilst not compromising on quality. Every product in our range is put through vigorous testing to ensure they of the highest standards before being distributed to the trade. Whilst price and value is extremely important to Tyre Bay Direct we also take quality very seriously. Our customers expect high quality products at affordable prices and we aim to live up to our reputation by working very closely with all of our manufacturers to ensure every product is produced to the highest standards. The manufacturer of our repair materials, HOPSON, are no exception.

The range of HOPSON repair materials have been designed to repair nearly every tyre on (or off) the road including small motorcycle tyres, passenger car tyres, truck tyres and agricultural earthmover tyres. With a variety of patches including universal, tube, radial, bias / cross ply and patch-plug combos, they offer robustness, reliability and of course great value. All HOPSON repair materials are manufactured using thick, flexible and heat resistant rubber, many of which include extra shock absorbing, cushioning gum and are twice as tough as the rubber they are repairing.

HOPSON tyre repair patches, patch-plug combination and repair solutions are designed to repair almost any tyre. These products are available in variety of shapes and sizes to be sure that you find the perfect fix for all your repair needs.

Mobile Tyre Fitting Van from Tyre Bay Direct

If you are looking to start your own business as a mobile tyre fitter or looking to upgrade your current van, we may have the solution for you.  With our customers ranging from large fast-fit centres to mobile tyre fitters, we offer the full range of machinery, tyre consumables and tools to cater for all your needs, whatever the size of your workshop!

A couple of months ago one of our existing customers, Darren, got in touch about a fleet of vans he was looking to upgrade. In June this year, Darren attended our High Performance Tyre Fitting Training Course where he had the opportunity to try out our range of Unite machinery. Able to see the quality, reliability and robustness of the equipment for himself, we were his first choice for the job.

Being a mobile tyre fitter himself, Darren was well aware of the potential problems that come with it. Perhaps the most frustrating issue is only having room for a smaller, semi automatic tyre changer which not being designed to cope with low profile or run flat tyres can result in having to turn crucial customers away. Larger, fully automatic machines are usually over looked for a mobile van because of their rear tilting column and wide assist arms taking up precious working space. However with precise measurements and a well thought out design we were able to install the Unite U226, a 24″ fully automatic tyre changer complete with assist arm, which is fully capable of changing low profile and run flat tyres.

Another common problem for mobile tyre fitters is the lack of storage space for tools, consumables and especially for tyres. Many mobile tyre fitters will be familiar with doubling up their working space as their storage space meaning all tyres are removed from the van before any work is carried out, and then put back before moving onto the next job. To overcome this time consuming and frankly annoying setback we created a separate storage compartment, accessible from the back of the van, which is perfect for storing tyres out of the way. We added several storage compartments for tools boxes and consumables as well as a work bench which can be folded away to create even more work space.


Alongside the fully automatic tyre changer stands a compact 24″ hand spin wheel balancer, a 100 litre petrol compressor and inverter system, which is much more economical that a generator, as well as a full range of consumables and tools. The Unite U108 wheel balancers is the perfect solution for a mobile tyre fitting van being capable of coping with the same sized wheels as the larger balancers yet only taking up half the space!

When asked what he likes most about the van Darren commented “The carefully thought out lay out of the van allows extra working space and a tidy storage space at the back of the van for jacks and tyres so we no longer have to tediously load them off and on again each time.”

Lee Daykin, UK Sales Manager commented “I had been speaking with Darren for many weeks to come up with the best solution for his needs and we are both extremely happy with the outcome. We wish Darren the best of luck with his business and welcome him back anytime.”

Tyre Bay Direct looks over the year so far

Our aim at Tyre Bay Direct has always been to provide our customers with exceptional service, advice, support and of course great prices. With that being said, we had great anticipation for 2013 with some big plans and lots to look forward to and the year so far has certainly lived up to our expectations.

With the intention of creating a strong working relationship with all our customers, earlier this year we introduced a brand new discount card. These discount cards have been issued to everyone who has purchased one of the Unite machine packages and is designed to save you money on future orders. This is a thank you to existing customers but also a great help to those getting into tyres for the first time. Our goal is to be your long term reliable supplier rather than a one off garage equipment seller.

Although the majority of our customers are long term garage owners and tyre fitters, we regularly deal with people who are completely new to the trade. We are thrilled to be able to say we have successfully contributed to the opening of hundreds of brand new tyre bays whilst providing not only expert advice, great value and quality machines but Tyre Fitting Training Courses too!

Our IMI accredited High Performance Tyre Fitting Training Courses, ran by the same trainers who carry out training for the NTDA, have been a huge success.  We could not have wished for better feedback from all who have attended the courses so far with all candidates saying they thoroughly enjoyed the course and would gladly recommend it to anyone. All successful candidates will be able to proudly display their certificate giving their customers full confidence in their abilities. The trainers are fantastic and really ensure everyone gets the most out of their time here. The next available course is in November so be sure to book your place now before it is fully booked!



This year has also seen the launch of couple of brand new and exciting products from Tyre Bay Direct. Firstly, the Vertical Motorised Storage Systems which are designed to utilize the unused vertical space in your garage and save valuable floor space.  The motorised system allows one person to quickly and safely access tyres at the push of a button. This rotates the system bringing you the requested tyre without any effort or risk. Capable of holding over 280 tyres you need never send your customers away again!




We also launched the Customised Valve Key Rings which have been designed as a promotional gifts for the trade to distribute to their customers. Created to say ‘Thank you’ to your existing customers and bring in repeat business. The key rings can be printed with the text of your choice and come not only in the standard black valve, but a range of colours too including silver, red, purple, blue and green. Why not extend the uses of the key ring and turn it into a loyalty scheme by asking your customers to show the key ring, when they return, for a discount off their next order! The Customised Valve Key Ring is a must have for any tyre shop wanting to keep their customers loyal and stand out from the competition within the same area. You can pre-order your key ring now on our website!

Another highlight of the year so far was the launch of our new website.  Several months ago we sent a newsletters asking for your opinions on our website and suggestions on how it could be improved. We already had a fully e-commerce website, meaning you can order online 24 hours a day, 7 days a week, and with thousands of visitors a week it is extremely important that our website lives up to your expectations. We were extremely pleased with the response to the newsletter and the many great ideas and comments given. We would like to thank you all again for your time and comments and remind you that your feedback is highly valued so keep it coming!

A new look for our website!

Tyre Bay Direct regularly sends Customer Care Surveys and Feedback Forms to see how we can improve our services, with the aim of giving the best customer experience possible. We greatly appreciate constructive criticism and welcome all feedback.

A few months ago Tyre Bay Direct sent a newsletter asking you, our valuable customers, for opinions on our website and suggestions on how we could possibly improve it. Our website is fully e-commerce, meaning you can order online 24-hours a day, 7 days a week, and with thousands of visitors every week, it is extremely important that Tyre Bay Direct lives up to its customer’s expectations. We are extremely pleased by the response to the newsletter and the many great ideas and comments given. We have carefully read each and every comment and discussed in-depth how we can implement positive changes within the new website.

Tyre Bay Direct branding is still strong throughout, with the distinguishing bright and cheerful colours that we are known for. Our ‘Live Chat’ feature means customers can speak to our team any time between 9am to 5pm, Monday to Friday, and can also leave a message outside of these hours. All Unite machinery images feature a ‘zoom’ function, and many have demonstration videos to clearly show the range and how each machine works. Many more features of the website have been improved to make our customer’s online experience as simple and as smooth as possible.

We, at Tyre Bay Direct, would like to take this opportunity to invite you to visit our website and see the changes for yourself.  We would also like to say a huge ‘thank you’ to everybody who took the time to fill in our Customer Care Survey. There will be many more opportunities for you to give your feedback in the future so watch out for our newsletters.  We are always willing to listen to your ideas and comments!

Thank you from all the team at Tyre Bay Direct.

Innovative promotional gifts from Tyre Bay Direct

Here at Tyre Bay Direct we have designed a unique promotional gift for the trade to distribute to their customers. We know that promotional gifts are a great way to say ‘Thank you’ to your customers as well as generating repeat business from existing customers and creating new business from non-existing customers. We wanted the small gift to be original and interesting to have the best possible impact on the end user and after long deliberation the Customised Valve Key Ring was created.

The idea stemmed from our incredibly popular product, the customised tyre valve, of which we are proud to be the exclusive producers and distributors. The valves are typically printed with the company’s name, telephone number and message of their choice, usually their website address. They are then fitted to the customers’ wheel as normal with the intent to remind them where to go for their tyre service needs.

Over the past few years the customised valves have become a very popular consumable item in our vast product range and many customers have swapped their order of plain valves for the customised valves.

The key rings can be printed with a text of your choice and come not only in the traditional black valve, but in a mixed bag of metallic colours too which includes silver, blue, purple, red and green. Why not extend the uses of the key ring by writing something a bit different the valve for example, “5% OFF YOUR NEXT TYRE ORDER” or “M.O.T ONLY £29.99” etc.

With thousands of key rings being sold within the first couple of weeks we are expecting a huge demand for the product and are therefore offering you the chance to place a pre-order for yours now. Simply order online or email with the quantity and text you require along with your contact details and we will be in touch!

The Customised Valve Key Ring is a must have for any tyre shop wanting to keep their customers loyal and stand out from the competition within the same area.

Another Successful Course from Tyre Bay Direct

Last April we successfully completed our third highly praised High Performance Tyre Fitting Training Course. This course saw 7 candidates from all different backgrounds including new tyre business owners, existing customers and previous tyre fitters wanting to brush up on their skills. On the third and final day of the course all candidates were tested on the areas they had covered over the previous couple of days including how to safely change a tyre, balance a wheel and repair a puncture.

Although the trainers are part of their own professional company, who often carry out training for the NTDA, we at Tyre Bay Direct enjoying chatting with everyone who attends the course, after all they are our valued customers. After speaking with all the candidates we are once again very pleased with their great feedback with everyone saying they thoroughly enjoyed their time here and would highly recommend the course. The candidates were asked to fill in a short feedback form if they had any additional comments and after reading their comments it was once again clear that the trainers had done another fantastic job and everyone left the course full of useful knowledge.

“Enjoyable and friendly course, I would recommend to anyone.”

“The instructors helped make the course easy and very understandable”

 “Nice people, friendly environment, tea, coffee and snacks provided – Great!”

“I didn’t know much about tyres when I joined the course but now I can confidently fit, balance and repair tyres – Many thanks!”

All successful candidates will now receive an IMI Quality Assured Award in the High Performance Tyre Fitting Programme. We would like to take this opportunity to thank all who attended this course as well as all previous courses.